The pre-hire instinct assessment for the trades

Every bad hire you ever made interviewed great.

FIRSTMOVE ASSESSMENT measures instinct: the move somebody reaches for first when the job goes sideways. You find out which of your seats they'd hold, where they'll strain, and what to ask them Thursday. One link, and the report's back the same day.

The report on somebody who interviewed great
41
Very Poor Fit
Dispatcher  /  HVAC
Recon
Build
Scramble
Wrench
Their instinctWhat the seat needs

Holds that board fine on a calm week in March. Comes apart in July.

Why this exists

Interviewing well is a skill. It's just not the job.

You've done this one. Somebody sits across from you, says the right things, has the right answers. You hire them. They start strong because they're capable. Four months later they're gone, and the truth isn't that you hired a bad person. You put a good one somewhere they were never going to last.

You already know the shape of it.

Week 3The first funny feeling. You talk yourself out of it.
Month 2You're covering. So is your best person. Nobody says it out loud.
Month 4You let them go, or they beat you to it.
Month 6New resume, same table, same questions. You're running it again.

Put your own number on that. Whatever that seat costs you for a week, multiply it by the six months you just read. That one's yours, not a survey's, and it's still only the part that fits on a spreadsheet. It doesn't count the customer who stopped calling, the callback you ate, or what your best person now thinks about how long you let it run.

You paid every dollar of it before anybody told you they were wrong for the seat.

See pricingOne report, before you're on the hook for any of it.
What it measures

You can teach skill. You can't teach instinct.

Everybody has one move they reach for first when a job goes sideways. Not the answer they'd give in an interview. Not what they can be trained to do. The thing they actually do, before anybody has time to manage the impression. Put that instinct in the wrong seat and no amount of skill holds it together.

Every other assessment reads something else. Personality tools read traits. Skills assessments read what somebody learned. Both of those can be studied for, coached, and grown into. Instinct is the one thing that shows up the same way on a Tuesday in March and a Friday in July, which is exactly why it decides who lasts in a seat.

FIRSTMOVE ASSESSMENT reads four of them.

Recon

Reads it before touching it.

Verifies, diagnoses, wants to know what's actually going on before committing to anything.

Build

Makes it repeatable.

Creates order and sequence. Reaches for the system that stops the problem coming back.

Scramble

Moves on what's in front of them.

Improvises, goes where it's messy, does the best work on the days the plan falls apart.

Wrench

Needs hands on it.

Does it personally, learns by handling it, would rather fix it than hand it off.

Here's how it gets at instinct. Twelve situations out of your trade, four ways to handle each one, ranked most like me to least. All four are moves a good operator would make, and they're written to look about equally good on purpose. With no better-looking answer to aim at, what a candidate hands you is the order they'd really work in.

Which raises the question of whose trade, and that turns out to be the other half of this.

Built for the trades

Your dispatcher is not a "project coordinator."

You've been handed the corporate ones. A candidate opens the link, reads a question about cross-functional stakeholders and quarterly alignment, and by the third screen you both know it wasn't written for anybody who has ever been on a roof. So they click through it to be polite, and you get a report on a person who doesn't exist.

FIRSTMOVE ASSESSMENT was built the other way around. Every seat in it is a seat that only exists in a contracting business. Every situation in it is something that actually happens in a shop. And before your candidate reads a single word, the whole thing gets rewritten into their trade.

Pick a trade and read what your candidate would actually get. Nine trades, nine different afternoons. Not one question with the words swapped out.

One of the twelve, in a plumbing shop

It's 2pm. A plumber calls in. The drain line turned into something bigger than what got sold, and the customer's standing right there asking what it's going to cost. Two more calls are on the board this afternoon.

Recon
Build
Scramble
Wrench

Different trade, different afternoon, different four answers. The four instincts underneath are the only thing that stays constant. Your candidate only ever sees their own trade, those labels stay on our side of the wall, and then eight more situations get asked twice, once calm and once under load, so you see whether that instinct holds when the pressure comes on.

9
trades, each with the work described in its own words
20
seats that only exist in a contracting business
270
situations in the bank, every one of them out of a shop

That's the part nobody else has. There are plenty of assessments. There isn't another one built from the ground up for the people who fill these seats, in the language they actually use, measuring the thing that actually decides whether they last.

See pricingNine trades in, more on the way.
See it work

Same person. Six seats. Six different answers.

One candidate's instinct, held up against six of the twenty seats. Their instinct never changes. Only the seat changes. Click through and watch what that does to the answer.

Pick the seat  you're filling
87
Strong Fit
Typically 80 to 94 if the same person sat it again.
Reconeven
Buildunder
Scrambleunder
Wrenchover
This candidate's instinctWhat the seat needs
The read

What you'd do Monday

One of the questions it writes you

One made-up candidate, so you can watch it work. Bar positions here are illustrative. The real targets for each of the 20 seats live inside the product where they belong, so every candidate meets the assessment cold.

That's the whole idea. There's no good instinct or bad instinct, only instinct that suits a seat or doesn't. The same person who's a Strong Fit on a truck lands somewhere else entirely on a dispatch board, and nothing about them changed except the seat you were putting them in.

See pricingSame credit whichever seat you pick.
What you get back

A hiring plan for one specific human being, back the same day.

Six things you can act on before the interview, every one of them written against this person's instinct and the seat you're actually filling.

01 Whether they'll hold the seat you're filling.

How close their instinct sits to what that seat demands, as one number against a written standard, with the band it lands in and the range it would fall in if they sat it again. Fit for this seat, in your trade, in your shop.

02 Exactly where it'll strain, and when.

An instinct that's quiet in March is the one that breaks a July. The report names the gap, says what it costs in this seat specifically, and tells you the conditions that bring it out, so you know what you're signing up to manage.

03 The questions to ask them Thursday.

Written off this person's gaps, not off a template. You walk into the interview already knowing the three things worth finding out, instead of running the same script you've run at everybody for eleven years.

04 What to ask their references.

Aimed at the same doubts. Most reference calls are a formality because nobody knows what to probe. These give you something specific to ask a previous employer that they can actually answer.

05 Their first ninety days, if you hire them.

How to onboard this person, what to watch, what shuts them down and how to talk to them. You stop guessing at how to manage somebody for three months before you figure them out.

06 A better seat for them, if there is one.

This is the one people don't expect. An instinct that fights the opening you posted often fits another seat in your building perfectly, and the report names which one. You stop throwing good people back.

Your part in all of it takes about a minute. Pick the seat, send the link by email or text. They take ten to fifteen minutes at their own pace, and it lands in your inbox the same day.

See pricingRead the whole report before you decide it was worth it.
The seats

Everybody assesses the truck. Nobody assesses the front desk.

Every seat wants a different instinct, and each of these carries its own written standard built from occupational research. A dispatcher gets measured against what a board demands, a bookkeeper against what the books demand. Nine trades, and every situation gets rewritten into your trade's own words before your candidate reads it.

Field work
  • Service Technician
  • Install Technician
  • Apprentice / Helper
Leadership
  • Field Supervisor
  • Crew Lead
  • Production Manager
  • Service Manager
  • Operations Manager
  • General Manager
Project work
  • Estimator
  • Crew Member / Laborer
Customer facing
  • CSR / Call Taker
  • Dispatcher
Selling
  • In-Home Sales Rep
  • Commercial Sales Rep
  • Canvasser / Lead Gen
Back office and supply
  • Office Manager
  • Office Administrator
  • Bookkeeper / Accounting
  • Warehouse / Parts

Filling something that isn't on the list? Write it. A warranty administrator, a fleet manager, a recruiter, a membership coordinator, a permit runner. A custom position gets held to the same rules as the twenty. And when you're not sure where somebody belongs, run them against three seats at once and let the report tell you.

Two of these look identical and they're nearly opposite.

An Office Manager supervises staff and owns the financial close. An Office Administrator is the only administrator in a smaller shop with nobody reporting to them. Those two seats want the four instincts in close to reverse order, so picking the wrong one flips your answer completely. FIRSTMOVE ASSESSMENT flags it the moment you choose, so you land on the right standard the first time.

See pricingTwenty seats, plus whatever you write yourself.
Why the number holds up

Three reasons you can act on it.

The same answers always produce the same number.

Scoring is a fixed formula written by people. Run it twice, get the same result twice. The words around the number come from an AI reading scores the formula already computed, and every line it writes has to cite the score it came from, so what you read traces back to arithmetic you could check by hand.

Every number comes with its range.

Scores land within about seven points either way and the report prints that range right on the front. You'll know when two candidates are genuinely different people and when they're the same call, which is exactly the judgment you need when two good ones are sitting in front of you.

You always know how solid the read is.

Every report tells you how much of the sitting it's working from and how that sitting was taken, in plain words. So you know which reports to lean on hard and which ones point you at a question to ask in the room, and you're never guessing at how much weight the thing deserves.

Side by side

What you're actually choosing between.

 FIRSTMOVE ASSESSMENTPersonality inventoriesSkills assessmentsYour read in the room
What it actually measuresInstinct: the move they make firstPersonality traits and typesA skill they learnedHowever they came across
Can a candidate study for itThere's nothing to studyTraits are easy to guess atYes, that's the pointYes, and they do
What it compares somebody toOne written seat standardA type or a trait profileA correct answerWhoever you hired last
Tells you what to ask afterwardQuestions written off their gapsGeneric prompts if anyNot usuallyYou improvise
Tells you how to manage themA first ninety days for this personTrait descriptionsNoYou find out
Points you at a better seatNames it, if there is oneNoNoRarely
Who it was written forThe trades. 9 of them, 20 seatsOffice work generallyOne named skillYour shop
Time it takes the candidate10 to 15 minutes, no clockOften 20 to 40 minutesVaries widelyAn interview
Margin printed on the scoreOn every reportRarely shown to the buyerRarely shown to the buyerNone

Full terms, disclosures and limits are in the legal section at the bottom of this page, in writing, before you buy.

Pricing
The guarantee
Try it on one candidate. If it tells you nothing, that one is on us.

Send a credit to a real candidate for a real seat and read the whole report. If it did not tell you something you had not already worked out, email us and the credit goes back. You keep the report either way. It runs once per customer, on your first completed assessment, told to us within 30 days of the report. No form and no explanation, and those three lines are the whole of it.

Single
1 credit
$149$149 a candidate
One seat, one candidate. The way to find out what a report actually tells you before you commit to anything.
Choose Single
5 Pack
5 credits
$595$119 a candidate
A short list for one opening. Every finalist read against the same written seat standard, so you walk into all five interviews knowing what to ask.
Choose 5 Pack
10 Pack
10 credits  ·  best for most
$995$99.50 a candidate
A shop hiring all year. More than one seat, across more than one trade, and the point where a candidate costs under a hundred dollars to read.
Choose 10 Pack
25 Pack
25 credits
$1,995$79.80 a candidate
Steady hiring, several crews, or more than one location buying out of one balance.
Choose 25 Pack
Practice License
100 credits a year
$4,950$49.50 a candidate
Billed annually
A hundred credits a year for a coach running this across a client book, and the same product at the same price for a company hiring at that volume.
Choose Practice
Enterprise
Priced for your size

Several locations, a hiring pipeline that never really stops, or a purchase that has to go through somebody first. Tell us what you are hiring and we will set it up with you. Plenty of buyers this size simply take the Practice License at checkout; this is for the ones who want a conversation before they do.

Talk to us

A contractor pays about $129 for one Google lead who may never pick up the phone. One credit is $149 to read the person he is about to hand a truck and a customer list to.

One credit buys all of this

  • Fit against the seat you picked, with its range
  • All four instincts, one at a time, against what that seat wants
  • Composure charted calm against under load
  • Where they'll strain and what it costs in this seat
  • Retention risk, in plain words
  • Interview questions written off their gaps
  • Reference check questions aimed at the same doubts
  • A first ninety days plan for this person
  • A better seat for them in your company, if there is one
  • A flag on how the sitting was taken, so you know what you're reading

Credits never expire. Not at renewal, not after a year, never. Buy ten, use two this month and eight next spring.

One precision, because a customer who reads "never" and then sees a link stop working will think we moved the line: the credit never expires, but an assessment link stops working 30 days after you send it. If the candidate never opened it, that credit returns to your balance on its own.

There is no overage rate, because there is nothing to meter. The packs are one time purchases. Run out and you buy another pack. The Practice License is the only item on this page that renews.

Straight answers

What people ask first.

How long does it take my candidate?

Ten to fifteen minutes for most people, at their own pace. The first screen tells them in plain words that they can take as long as they want on any question, so nobody is rushing and you get their real answers.

What do I actually have to do?

Pick the seat and send one link by email or text. That's about a minute of your day. They open it on whatever they've got and go.

How fast do I get it back?

The same day. You get an email with the headline result and a link straight into the full report, so you can read it before the interview instead of after.

What if the seat I'm filling isn't one of the 20?

Write your own. A custom position is held to the same rules as a built in seat and checked by the same code. Warranty administrator, fleet manager, recruiter, membership coordinator, permit runner. People build these all the time.

What if I'm not sure where somebody belongs?

Run them against three seats at once. That's usually the more useful question anyway, and it's how people find out the applicant they were about to pass on is the CSR they've been looking for.

Does it work for my trade?

Nine trades are built in, and every situation gets rewritten into your trade's own words before your candidate reads it. A plumbing candidate reads about plumbing work, on a plumbing job, with plumbing language.

What's the reading check at the start?

A short passage and two questions about it, so you know the person actually read the thing rather than clicking through. Anybody who read it can answer both, and it takes under a minute.

Do credits expire?

No. They stay in your account until you send them, however long that takes. The one thing with a clock on it is the link: once you send an assessment it works for 30 days, and if the candidate never opens it the credit comes back to your balance by itself.

Who reads the report?

You do, and anybody you choose to share it with, like the coach or the partner who helps you hire. It's written for the person making the decision.

What does the AI do?

It writes the plain-English sections around numbers the scoring formula already produced, and every claim it makes has to name the computed score it came from. The numbers are arithmetic; the AI's job is to explain them well.

Is my candidate's data safe?

Scoring material stays on our server. The browser only ever receives question text and meaningless option identifiers, and a build check fails the release if anything scoring related shows up in a downloadable file.

Who gets the most out of this?

Shops filling seats they can't afford to get wrong, and shops filling them often enough that one bad hire costs them a season. If you hire once every few years and you already know the person, you probably don't need it.